Mobile App Development UK

Mobile App Development for handheld devices have rocketed in the past few years. Did you know that the usage of mobile applications grew over 115% in 2013 from 2012 alone? (According to Forbes) What is it about them that make them so popular? And how can they help your business?

For a start, the engagement between people and their smart phones is increasing at an ever-growing rate.  Whether there are a group of people waiting for a bus or sitting waiting before an appointment, the chances are that a large percentage of them are browsing the net on their phones. Already this is helping businesses become more ‘efficient’, in that users are engaging with a company’s software, whereas not too long ago, this intended free time was usually spent on reading newspapers and magazines.

As user interest increases and more traffic gets directed towards your application, there is a higher chance of increased sales for you. With handheld devices, the “Push notification” feature enables you to remind the user about a subject relating to your application, even when they are currently not interacting with their smart phone. For example, reminding customers about their abandoned shopping cart. In addition to this, technology enables you to track where exactly your customers are navigating to on your application. You can therefore distinguish what’s most popular amongst the app, and what you can improve